ZYRTEC gave us the task of creating a campaign showing off its generic OTC product and its benefits to allergy sufferers. Stubborn allergy symptoms push people–especially non-treaters–to try unconventional and ineffective remedies. The insight is that people will avoid taking allergy medicine. So we showed allergy sufferers trying desperate, strange and downright funny remedies, then reveal ZYRTEC® as the fast, long-lasting relief they’ve been missing.

Client: ZYRTEC
Agency: Doner
Partners: Psyop - Directed by Terry Hall
Role: Creative Director