DONER

I manage the creative teams for major household names, including Tylenol, Benadryl, Zyrtec, and Poland Spring. My job was to make sure all their advertising was fresh and easy to understand, and yet different from their competitor brands. I helped teams create compelling stories that kept these brands relevant and trustworthy in the marketplace. Essentially, I guided the creative process from start to finish to ensure we created ads that made an impact and helped grow their business. I also worked on new business pitches involving cross-disciplined teams.

LAFAYETTE AMERICAN

I directed the creative output for a dynamic collection of brands like Spotify, Netflix, White Castle and Tractor Supply. I served as a strategy partner for Stellantis, leading the early-stage creative strategy for the high-stakes launch of their RAM EV initiative, blending legacy brand strength with future-forward technology messaging.

MCCANN WORLDGROUP

I ran the creative work for two very different brands. For Shoe Carnival, I developed fast, effective ads to get people into stores and boost sales. During the pandemic, our ads gave them the highest sales to date. For Pure Michigan, I created powerful campaigns that successfully convinced people to travel to the state, also during a dip in tourism because of the covid lock downs.

WEBER SHANDWICK

At Weber Shandwick, I led a diverse range of creative work, from high-profile tourism to complex B2B sectors. I directed the Pure Michigan account, creating impactful PR and advertising campaigns that boosted travel and brand love for the state. At the same time, I managed the creative strategy for major B2B automotive parts suppliers, turning technical specs into clear, persuasive stories for the industry. Whether I was marketing a destination or a supply chain, I focused on making brands stand out in crowded markets through smart, creative storytelling.

TEAM DETROIT / GTB

Helped evolve the Ford brand across critical platforms, starting with the launch of the redesigned Mustang. I led the creative vision for Ford EV campaigns, successfully positioning the company as a leader in electric vehicle innovation and future mobility. Simultaneously, I directed the high-octane branding and execution for Ford Racing VR APP, translating motorsport passion into compelling content that connected with performance enthusiasts. Finally, I helped transform Ford Social content strategy, ensuring a consistent, engaging brand voice and rapid creative response across all digital channels. This blend of work demonstrates expertise in integrating performance heritage, future technology, and daily consumer engagement.

CAMPBELL-EWALD

Worked on the Chevrolet brand creating award winning marketing for Chevy Motorsports and also the Olympics creative work.