We came up with a strategy for ZYRTEC to enhance their leverage in the allergy market by utilizing the PGA and golfing, since it’s a sport that is solely played outdoors in grassy, tree covered areas. We used Akshay Batia as the main the character in the creative to show how Zyrtec let’s you say “Yes!” to anything.

Client: ZYRTEC
Agency: Doner
Partners: Late Shift - Directed by Matt Genesis
Role: Executive Creative Director