Founded in 1938, is an American retail chain of stores that sells products for home improvement, agriculture, lawn and garden maintenance, livestock, equine and pet care for recreational farmers and ranchers, pet owners, and landowners.

They pride themselves on standing out amongst their competitors by being approachable and down to earth. A part of the shopping experience when you shop at one of their 2000 stores is that you are greeted and welcomed like a neighbor or close friend. That’s why we created a new CTV spot called “Here to Lend A Hand” to express the company’s true nature. Shot in real stores with real employees, we used photography that reflected the unpolished personal touch of each store and crew.

Client: Tractor Supply Company
Agency: Lafayette American
Partners: Hiatus Post, WTP Pictures
Role: Creative Director