Unboxed at
Shoe Carnival
We created a campaign for Shoe Carnival about unboxing shoes, in a literal sense. It was kicked it off with Back-to-School and carried it through fall and winter. Framestore NY were our partners in designing and executing the look of the worlds each brand of shoe lived in.
Client: Shoe Carnival
Agency: McCann Worldgroup
Partner: Framestore
Role: Creative Director
Holiday Train
at Shoe Carnival
Nothing delivers more joy and nostalgia than a holiday train. So this season, we created a holiday train to deliver the many brands Shoe Carnival carries. All aboard!
Client: Shoe Carnival
Agency: McCann Worldgroup
Partner: Framestore
Role: Creative Director
Spring Collection
at Shoe Carnival
For the Spring line-up of shoes, we created these short video clips for social channels. They show off the stylish sandals and athletic footwear Shoe Carnival has to offer for the spring season. The look mimicked the in-store signage utilizing spring colors and hand drawn elements. We also created :6 pre-roll from selected scenes.
Client: Shoe Carnival
Agency: McCann Worldgroup
Partner: Craft Worldwide
Role: Creative Director
The Holidays
at Shoe Carnival
Shoe Carnival wanted to create a way to draw people to their stores before the winter holiday, so we designed a game using their in-store wheel in a fun way.
Kids would spin the wheel to act out one of the actions labeled on the wheel in order to win free shoes for their parents.
We also used stills from the holiday print campaign to create a stop-motion set of assets for commercials and social posts.
Client: Shoe Carnival
Agency: McCann Worldgroup
Partner: Hiatus Post
Role: Creative Director
Back-To-School
at Shoe Carnival
Shoe Carnival sells men's, women's, children's, and athletic footwear through its retail stores. Its stores also offer accessories such as handbags, wallets, shoe care items, and socks. The main difference in Shoe Carnival stores is its concept. The Shoe Carnival Concept is creating an urgency to buy through limited time promotions and the microphone. The mic person announces "specials" over the microphone. These specials include discount, product information, and fun specials which encourage customers to make a purchase.
Back-To-School season is one of the company’s biggest calendar events for sales, so we created a promotion showing that summer has to come to end, but buying your shoes for going back to school can be the positive outcome of summer ending. We also created an activation where the song used in the commercials will be played in-store, allowing people to win prizes just for being there in an actual store to shop. We created social media pieces to help enhance the promotion.
Client: Shoe Carnival
Agency: McCann Worldgroup
Partner: Framestore
Role: Creative Director